A servant enrolled his donkey in a race & won.

The local paper read: "SERVANT'S ASS HAS WON'
The king was so upset with this kind of publicity that he ordered the servant not to enter the donkey in another race.

Next day the local paper headline read: "KING SCRATCHES SERVANT'S ASS".
This was too much for the king, he ordered the servant to get rid of the donkey. He gave the donkey to the queen.

Next day the local paper headed the news: "QUEEN HAS THE BEST ASS IN TOWN". 
The king fainted. The Queen sold the donkey to a farmer for 10$.

Next day the paper read: "QUEEN SELLS ASS FOR $10"
This was too much, KING ordered the queen to buy back the donkey and lead it to jungle.

The next day Headlines: "QUEEN ANNOUNCES HER ASS IS WILD AND FREE". 
The king was buried next day!

...This is Power of media

2. Notorious Blonde